Investing in Inland or Coastal Murcia: Where Is the Real Opportunity in 2026?

🌊 The Coast: Established Demand, Higher Prices

Areas such as Mazarrón, La Manga and Águilas remain highly attractive.
They offer developed infrastructure, services, tourism appeal and a strong historical track record.

However:

• The average price per m² in many coastal areas now exceeds €1,400–€1,800/m².

• The supply of character homes or properties with land is limited.

• Buyer competition is high.

• Future returns tend to stabilise in mature markets.

The coast remains a solid option.
But it is no longer an “emerging opportunity.”

🌿 Inland Murcia: More Space, More Authenticity, More Potential

Towns such as Pliego, Mula and surrounding rural areas are experiencing steady, quiet growth.

Here you will find:

• Average prices between €600–€800/m², depending on the property condition.

• Homes with land, courtyards or open views.

• Peaceful surroundings, without overcrowding.

• Greater medium-term appreciation potential.

And most importantly:
a quality of life that many European buyers now value more than proximity to the beach.

🌞 A Shift in the European Buyer’s Mindset

In recent years, we have identified a clear trend:

International buyers are no longer searching only for “sun and beach.”
They are looking for:

• Space

• Privacy

• Remote working opportunities

• Nature

• Authenticity

• Local community

Inland Murcia offers all of this while still maintaining reasonable access to airports, healthcare and essential services.

Lifestyle now outweighs the postcard image.

💰 Where Is the Real Opportunity in 2026?

From a purely investment perspective:

• The coast is a consolidated market.

• The inland area is a growing market.

When a market is already mature, growth margins are typically smaller.
When an area begins attracting international demand while prices remain accessible, the upside potential is greater.

This is not about saying the coast is a bad choice.
It is about recognising that inland Murcia today may be where the coast was 10 or 15 years ago.

🏠 Who Is Each Option Best For?

Coast:

• Buyers prioritising immediate proximity to the sea

• Holiday rental or tourism-focused investors

• Those less concerned with privacy or larger plots

Inland:

• Buyers seeking quality of life

• Families or retirees wanting more space

• Investors looking for progressive growth

• International buyers who value personal service and authenticity

📊 Conclusion

In 2026, the question is no longer simply “coast or inland.”
The real question is:

Do you want a consolidated market — or one with growth potential?

Inland Murcia is no longer a secondary alternative; it is becoming a strategic choice.

And those who understand market shifts are often the ones best positioned for the future.

If you are considering investing in the Region of Murcia and would like personalised guidance on which area best fits your goals, AFS Casas y Fincas is here to assist you with transparency and expertise.

Inland or coast — the right decision is always based on real information.

🔗 Contact us and let’s review your situation.